Search Engine Optimization, commonly known as SEO, is the practice of optimizing websites so they can get the highest possible position on public search engines, like Google, Bing, and Yahoo. There is a lot of misconceptions about SEO as to how it's done and why. Firstly, there are no tricks to cheating search engines, it's simply about having a great website with a great user experience, and really great content. It is broken off into two parts, On-page and Off-page SEO.
On-page SEO are the factors that you can have control over. There is a large number of technical aspects that can have an effect on how a search engine sees your website. If you're interested in how a search engine sees your site, you can go over to https://varvy.com/ and see the results!
75% of users never scroll past the first page of search results.
After on-page SEO, there are off-page SEO factors. Off-page SEO is much harder to influence as it focuses on other web pages having links over to your website. Having your site URL listed on pages like Yelp, Facebook, and LinkedIn will help increase your overall trustworthiness. Overall off-page SEO is a more long-term strategy that will help your website reach the top and stay there.
At K&R we build sites designed to end up high on search results, not because of any cheats, but because we use tried and true SEO techniques that have helped hundreds of thousands of websites stay at or near the top of search results for decades. We stay up to date on all changes to search engines so you can be assured you are getting the latest and best service possible.
Each month, Google gets over 100 billion searches!